It’s better because it’s local.

Humble Flour Co.

Hooray for homegrown!

For too long, the humble flour has been overlooked in New Zealand. We have a history of imported wheat that for a nation of growers, is just bonkers. It’s time to exercise our flour power. The Humble Flour is made locally using 100% locally-grown grains. Yes you heard it right, 100% New Zealand flour. Sourced from farms with low-input practices and milled to order in small batches at our local mill, Humble flours are nourishing, high quality and full of flavour. Maybe that’s why it’s the flour of choice for the best bakers across Aotearoa.

Daily Bread

BeaBea's Bakery

Wild Wheat

Hillside

Bellatino's Food Lovers Market

Ya Bon French Baker

Farro Mt Wellington

Farro Epsom

Farro Smales Farm

Farro Mairangi Bay

Farro Grey Lynn

Farro Mt Eden

Farro Orakei

RAW Waiheke

Daily Bread • BeaBea's Bakery • Wild Wheat • Hillside • Bellatino's Food Lovers Market • Ya Bon French Baker • Farro Mt Wellington • Farro Epsom • Farro Smales Farm • Farro Mairangi Bay • Farro Grey Lynn • Farro Mt Eden • Farro Orakei • RAW Waiheke •

“The food system is broken. We are a nation of growers yet we continue to import so many of our food staples. Our mission is to help build a more resilient and sustainable food system in Aotearoa.”

Hamish Glendinning
Co-Founder | Humble Flour Co.